- Supplementary Allotment 2 for Various PG Programmes Published on 11/07/2025
- Supplementary Allotment 2 for Various UG Programmes Published on 09/07/2025
- End Semester Examination for Second Semester MBA (Regular) Programme (2024 Admission) scheduled on 09-07-2025 (Wednesday) FN is postponed to 14-07-2025 (Monday) FN
The B.Com Marketing Department was initiated in the year 2013 with the sanctioned strength of 40. In 2013 there were only 14 students. Now it has increased to 133 students. Though the Marketing Department started as a part of Finance and Taxation Department, in the year 2018 it became an independent department. This UG course is designed with the aim to provide a multi-faceted access to both practical and application aspects of Marketing. We are dedicated to give a comprehensive development which will mould the students into academically competent, morally up-right and socially well integrated individuals. We help them to develop critical thinking skills by providing them with practical marketing principles, examples and case studies, which will improve the student’s cognitive abilities and enable them to develop marketing strategies. In this stream, students will study Advertising, Business Communication, Customer Relationship Management, International Marketing, Marketing Research etc. UG in marketing prepares students for careers in the held by enhancing their understanding of the social and economic forces at work in national and global markets. The course is career oriented in nature providing umpteen opportunities in various fields.
Our VISION
Our vision is to instill professional values and etiquettes in marketing, inspiring students to pursue marketing as a dynamic career path. We aim to equip them with the knowledge and skills essential for excellence in marketing management, including strategic brand management, to shape them into competent and ethical marketing professionals
Our MISSION
The Department aims to advance marketing knowledge and practice—especially in brand management and consumer behavior—through innovative teaching, research, and collaboration, inspiring students to become responsible and impactful marketing professionals
- Industry-relevant curriculum with core focus areas like marketing strategy, consumer behavior, digital marketing, and brand management.
- Specialized training in brand management, including brand positioning, brand equity, and integrated brand communication.
- Experiential learning through case studies, simulations, live projects, and marketing labs.
- Strong industry collaboration with guest lectures, internships, and tie-ups with leading marketing and branding firms.
- Experienced, research-oriented faculty with academic and practical marketing expertise.
- Student-led marketing and branding initiatives, providing hands-on experience in campaign management.
- Workshops and certification programs on digital tools, branding analytics, and marketing platforms (e.g., Google, HubSpot).
- Career development and placement support for roles in marketing, brand management, and related domains.
- Emphasis on ethical and sustainable marketing practices integrated into the curriculum.
- Active research and innovation culture promoting student research, conference participation, and publication opportunities.
Infrastructural Facilities
- Smart classrooms
- Conference and seminar hall
- Student activity and innovation hub
- Placement and career guidance cell
PO
- Domain Knowledge Communicative Competence
- Applying Modern Technologies
- Reflective response to Ethical and Social Issues
- Sustainability Values Critical Thinking and Problem-Solving
- Entrepreneurship Teamwork and Leadership
- Self-Directed and Lifelong Learning
PSO
- Apply statistical accounting principles and financial management techniques to analyse and interpret financial data for enabling effective decision-making in diverse business contexts.
- Integrate knowledge of diverse business forms, regulations, ethical standards and legal frameworks to develop practical strategies for establishing and managing business entities, thus demonstrating entrepreneurial talents and expertise for innovation and growth.
- Utilize digital technologies and business analytics tools, such as MS Excel, Tableau, Power BI, and EViews, to extract meaningful insights and support data-driven decision-making in various business domains.
- Demonstrate leadership and communication skills in managing teams, conducting research, and presenting complex financial and business information to diverse audiences.
- Continuously update knowledge and skills in the field of Commerce/Interdisciplinary studies by engaging in lifelong learning, seeking professional development opportunities, and utilizing research methodologies effectively.
- Employ quantitative and qualitative research techniques to conduct empirical research, analyse data, and draw evidence-based conclusions.