Resource Person- Dr. Vineeth K M
A three day research orientation workshop series had been organised for final year students by the Department of Marketing. The sessions were provided as to give knowledge and assistance on how to do the final year project. The coordinator of the programme was Ms.Rehana John. It was arranged from 20th September,
2021 (Monday) to 22nd September, 2021 (Wedneday). The resource person of the workshop series was Dr.Vineeth K M,Asst.Professor and Research Supervisor, Post Graduate Department of Commerce, Govt. College, Thripunithura. The 3 day session comprised of topics that are necessarily dealt while preparing the project.
*Problem Formulation and Review of Literature
*Measurement Scaling and Questionnaire Design
*Data analysis for students Project
Day 1-Problem Formulation and Review of Literature
The session began with a warm welcome by Mr.Maninath R, HoD, Department of Marketing,
Bharata Mata College, Thrikkakara.Sahal Shakeer of III DC Marketing anchored the programme. The mentor of 3 day series workshop ,Dr. Vineeth K M enlightened the students on the day’s topic. Regarding how to formulate a topic and how to deal with the topic chosen. He also suggested sites and websites for finding out good topics for the UG projects.Different search methods ,types of data search and avoiding of plagiarism were also dealt.His presentation was very interesting and informative.T he meeting ccame to an end with the Q & A session in which students doubts regarding problem formulation were cleared.
Day 2-Measurement Scaling and Questionnaire Design
Second day of research orientation programme was compered by Gopika V Nair of III DC Marketing.Dr.Vineeth K M started the class by introducing the concept of measurement and scaling.It included primary scales of measurement ,scale characteristics,scaling techniques,types of scales etc.He took a detailed class over that topic with presentation ,which was really helpful to understand it easily. Then he talked about creating questionnaires,types of questions in an online questionnaire and at last he showed some questionnaire samples.Day 2 was really productive and impressive.After the class there was question answer session ,students asked some doubts related to creating questionnaire.He clarified the doubts clearly
Day 3- Analysis for Students Project
The third day research orientation class was compered by Nanda T S of IIIDC Marketing. The class was based on the concept of data analysis for students UG Project.Dr.Vineeth showed the students how to make google form and what are the things to be kept in mind while creating a google form etc. Dr. Vineeth also taught values and ethics that are to be followed in the project. He gave a very clear idea about the topic within a limited period of time .Then we moved on to the Q&A session ,students cleared all their doubts. The session was concluded by Ms. Rehana John, Asst. Professor of Marketing Department,BharataMata College,Thrikkakara who delivered the vote of thanks.
22 September 2021