The B.Com Marketing Department was initiated in the year 2013 with the sanctioned strength of 40. In 2013 there were only 14 students. Now it has increased to 133 students. Though the marketing department started as a part of the finance and taxation department, in the year 2018 it became an independent department. This UG course is designed with the aim to provide multi-faceted access to both practical and application aspects of marketing. We are dedicated to giving a comprehensive development which will mould the students into academically competent, morally upright and socially well-integrated individuals. We help them to develop critical thinking skills by providing them with practical marketing principles, examples and case studies, which will improve the student’s cognitive abilities and enable them to develop marketing strategies. In this stream, students will study advertising, business communication, customer relationship management, international marketing, marketing research, etc. A UG in marketing prepares students for careers in the field by enhancing their understanding of the social and economic forces at work in national and global markets. The course is career-orientated in nature, providing umpteen opportunities in various fields.
Our vision is to instil professional values and etiquettes in marketing, inspiring students to pursue marketing as a dynamic career path. We aim to equip them with the knowledge and skills essential for excellence in marketing management, including strategic brand management, to shape them into competent and ethical marketing professionals.
The department advances marketing knowledge, including brand management, inspiring curiosity and responsible professionals. It delivers practical insights through innovative pedagogies focused on strategy and brand development to support business growth. Committed to collaboration among scholars, students, and professionals, it fosters intellectual curiosity, especially in consumer behaviour and brand dynamics, as a shared focus.
